Text Box: September 07

ILPMA Newsletter

New Job Offerings

· Product Manager: Database Solutions – Impreva (23/9/07)

· Product Manager (Jerusalem) - Nisha (23/9/07)

· Product Manager (Hasharon) - Nisha (23/9/07)

· Product Manager (Center) - Nisha (23/9/07)

· Italian Product Manager - Cyclicom (23/9/07)

· Internet Product Manager - Cyclicom (23/9/07)

· Product Manager - Voltaire (23/9/07)

· Product Manager - InfoGin (23/9/07)

For more details, please visit our website:
www.ILPMA.org/Jobs.html
Text Box: Inside this issue: Next event on November 6 ILPMA activities New Job Offerings & requests This Month’s Article: The power of persona Upcoming local/global events Text Box: Contact us: Info@ILPMA.org Jobs@ILPMA.org

Upcoming Global/Local events:

 

Innovation Connection 2007- PDMA International Conference,
October 1-2, 2007, Orlando, Florida

www.pdma.org/2007

 

15th Requirements engineering conference,

October 15-19, 2007, New Delhi, India

http://www.re07.org/

 

Software development Outsourcing conference,

October 17, 2007, Airport City, Lod

http://www.pc.co.il/Index.asp?CategoryID=82&ArticleID=534&Archive

 

Web2.0 summit,

October 17-19, 2007, San Francisco, California

http://www.web2summit.com/

Journey 2007 Conference- Ernst & Young,

October 25 2007, David Intercontinental, Tel Aviv

www.journey.co.il

 

Watec- Water Technologies & Environmental Control,

October 30-November 1, 2007, The Exhibition Gardens, Tel Aviv

http://www.israel-trade-fairs.com

 

Pharma Israel 2007,

November 1, 2007, Airport City, Lod

http://www.pharma-israel.org.il/index.aspx?id=2084

 

Fiscom 2007,

November 6-8, 2007, The Exhibition Gardens, Tel Aviv

http://www.stier.co.il/fairs/fis/info.htm

 

Know about a global/local events that can be useful for ILPMA members? This is the place to promote these events!!!
Please send the event details to: info@ILPMA.org

Text Box: Wish to extend your business contacts? Join ILPMA Group in Linkedin (ILPMA members only)

Our Next Event
Tuesday, November 6

 
Our Guest:
Yoav Samet, Cisco, Director of
Corporate Business Development,
Israel, Emerging Europe and Russia/CIS

The presentation:

“Corporate Business Development at Cisco: M&A and Venture Investments”

An overview of Cisco's Investment & acquisition process, and its Corporate Business Development activity in Israel 

 

 

Location: IDC, Herzelia
More details will be published soon in our website
Text Box: Check out the new forum for product Managers in TheMarker Cafe. You are invited to share your experience and ideas with other product managers.

ILPMA Activities:


We would like to thank Eyal Benaroya from
Nice Systems for his great presentation about
roadmap and Focal point implementation.

The presentation was uploaded to our website, and you are welcome to download it from here.

Please send your feedback about the event to info@ILPMA.org

To remove your name from our mailing list, please click here

Questions or comments? E-mail us at info@ILPMA.org

www.ILPMA.org
Text Box: Call for speakers: Are you interesting to present in our next events? Have an interesting story from your professional experience? Please send your presentation abstract to: info@ILPMA.org.

This Month’s Article:

The Power of the Persona

Bonnie Rind, The Pragmatic Marketer: Volume 5 Issue 4

 

If there are conflicting visions of the products in your company, when you experience difficulties in communication between Product Management,
Development, and Marketing or when your products seem to be falling short of your users’ expectation you should consider using personas.

What is a persona? In product management and development, a persona is a detailed representation of an example user and serves as a tool to represent the needs, desires, skills and environment of one or more classes of real
users.

This article presents a case study of how identification and application of
personas improved a company’s efficiency and quality, corporate
cohesiveness, focus and decision making at every level.

From the article:

“The primary persona is the primary user of the particular interface or entire
product.

The secondary persona is another user of the primary interface, one for whom we will make accommodations so long as the primary persona’s experience is not
compromised.

The negative persona is the user for whom we explicitly will not add product
features or capabilities because to do so will pull our product in a direction we do not want to go.

The buyer persona is the buyer (either an extension of an existing persona or a
non-user) whose biases and needs must be addressed in the product and/or the
marketing material.“

Read the full article here.