Newsletter

Know about a global/local events that can be useful for ILPMA members? This is the place to promote these events!!!
Please send the event details to: editor@ILPMA.org

· Product Manager - Kontera (9/05/08)

· Product Manager & Marketing (Rehovot) - MIT (9/05/08)

· Product Manager (Near Jerusalem) - MIT (9/05/08)

· Senior Product Manager (A Consultant) - SQLink (9/04/08)

· Product Marketing Director - Profiler (1/04/08)

For detailed job descriptions and offerings from previous months go to: www.ILPMA.org/Jobs.html

If your company is looking for product managers or you are looking for a new job—Let us know and we will publish your request here. Contact us: Jobs@ILPMA.org

Watch Who Where When Why What

uuuWe're happy to announce that ILPMA is now a registered associationuuuWe would like to thanks Tzipory, Keynan & Co Advocates for their work to make it happenuuuWant to promote yourself, your
company, a project you work on and more? Just send an email to: editor@ILPMA.org with up to two sentences and we will publish it in the next
newsletter.uuu

Next event on
Monday, May 26, 2008

Introduction to UX (User Experience)

Dr. Yaakov Greenshpan –

Co-Founder and Managing Director of UI –
User Interfaces, Human Factors Ltd.

UX (user experience) - Introduction
- Constitutional approach to human factors – man- environment- task
- Human factors in the application development life cycle – from task analysis and GUI requirements
definition to detailed design and usability evaluation

- Mental models – the connection between the
application design to the user using it.

Dr. Yaakov Greenshpan –

Co-Founder and Managing Director of UI – User Interfaces, Human Factors Ltd. (www.ui.co.il).

A prominent scientist in human factors and cognitive psychology, with over 13 years’ experience consulting to high-tech companies on human-computer
interaction projects, specializing in safety, health care
systems, PC based applications, web applications, PDA platforms, and multimedia. Yaakov holds a Ph.D. in Industrial Psychology and Human Factors Engineering, B.A. in Psychology and B.A. in Jewish Philosophy from Tel Aviv University.

UI is the largest company in Israel in the field of user experience design. UI has more than 250 customers and has completed over than 800 projects.

More information about the event:
http://ILPMA.org/Events.html

ILPMA new logo was designed by Tamar Gil. We would like to thank her for the professional, great result.

This Month’s Article:

Is Your Marketing Strategy a Recipe for Failure?
By Kermit Pattison, FastCompany.COM , Jan 2008

Kermit Pattison interviews Seth Godin, the author of the new book Meatball Sundae. Godin presents his ideas on the new marketing techniques to
penetrate niche communities. How traditional companies find it hard to work with the new media and big marketing budgets are going to the drain.

“Young organizations naturally integrate these new techniques into the ethos of the business. They engage with customers, understand niche
audiences and let marketing shape the product. But old school companies tend to spend lots of money on the flashy new media without changing the underlying organization or their "interruption" style of one way
communication with the customer. Thus the yucky meatball sundae.”

Read the full article here.

New Job Offerings

Inside this issue:

Upcoming Global/Local events:

Co-Founder and Managing Director of UI – User Interfaces, Human Factors Ltd.

- Mental models – the connection between the application design to the user using it.

This Month’s Article:

Is Your Marketing Strategy a Recipe for Failure? By Kermit Pattison, FastCompany.COM , Jan 2008

Co-Founder and Managing Director of UI –
User Interfaces, Human Factors Ltd.

- Mental models – the connection between the
application design to the user using it.

Is Your Marketing Strategy a Recipe for Failure?
By Kermit Pattison, FastCompany.COM , Jan 2008