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Text Box: December 07
Text Box: Inside this issue:
Next event on January 8, 2008
ILPMA members corner
New job offerings & requests
This month’s article: “Viral Marketing: Let The World Tell Your Story for Free”
Upcoming local/global events
Text Box:  Contact us:
 editor@ILPMA.org
 www.ILPMA.org
Text Box: Call for speakers:
Are you interesting to present in our next events?
Have an interesting story from your professional experience?
Please send your presentation abstract to:  editor@ILPMA.org.

Upcoming Global/Local events:

 

Green Economics,

December 20, 2007, Sheraton City tower, Ramat Gan

http://www.sbc.co.il/ifeel/event_biz/biz_more.asp?MagId=7&ConId=2407

 

International CES (Consumer Electronics) 2008,

January 7-10, 2008, Las Vegas

http://www.cesweb.org/default.asp


CoDev 2008– Open Innovation– Key Levers for Business Growth & ROI,

January 21-23, 2008, Arizona

http://www.roundtable.com/codev/index.html

 

Front End Of Innovation,

January 28-31, 2008, Vienna, Austria

http://www.iirusa.com/feieurope/eventhome/5565.xml

 

Gartner Business Process Management Summit,

February 4-7, 2008, Las Vegas

http://gartner.com/it/summits/bpm5/index.jsp

 

Gartner Business Intelligence Summit,

February 5-7, 2008, Amsterdam, Holland

http://gartner.com/it/summits/bie9i/index.jsp

 

Money:Tech Conference,

February 6-7, 2008, New York

http://en.oreilly.com/money2008/public/content/home

 

TOC—Tools Of Change For Publishing,

February 11-13, 2008, New York

http://en.oreilly.com/toc2008/public/content/home

 

CeBIT,

March 4-9, 2008, Hannover, Germany

http://www.cebit.de/homepage_e

 

Ideas In Motion– Mobile World Congress,

February 11-14, 2008, Barcelona, Spain

http://www.mobileworldcongress.com/homepage.htm

 

Know about a global/local events that can be useful for ILPMA members? This is the place to promote these events!!!
Please send the event details to: editor@ILPMA.org

Text Box: Wish to extend your business contacts?
Join ILPMA Group in Linkedin (ILPMA members only)

Next event on
Tuesday, January 8, 2008
Kfir Pravda will lead an open
discussion on 

What The Hell Is Social
Media Marketing?

Location: IDC, Herzelia, Arison Lauder building, room A316

To register please send an email to: info@ILPMA.org
More info about the event: http://ILPMA.org/Events.html

 

 

 

 

ILPMA Newsletter

Text Box: Check out the new forum for product Managers in 
TheMarker Cafe. 
You are invited to share your 
experience and ideas with other product managers.

· David Tsur is looking for a new job (14/10/07)
Read David’s request at:
www.ILPMA.org/Jobs.html

· Product Manager - Mobimate (6/12/07)

· Product Manager– ICQ (5/12/07)

· Senior Product Manager– Shopping.com/eBay (5/12/07)

· Product Manager – Nice Systems (5/12/07)

For detailed job descriptions and offerings from previous months go to: www.ILPMA.org/Jobs,html
If your company is looking for product managers or you are looking for a new job—Let us know and we will publish your request here. Contact us: Jobs@ILPMA.org

 

                 Watch Who Where When Why What

uuuCongratulations to Offir Ariel for his new beautiful baby girl and the new product manager job at Samsung. Wishing you joy and happiness—Osnat and Ronny uuuThose of you that plan to compete in Google’s Android competition, don’t forget to send your submission from January 2 through March 3. Good luck. EranuuuRoy invites you to save an alien in a Facebook application. http://www.saveanalien.com/uuuDuring the last month 30 new members have joined ILPMA.

Want to promote yourself, your company, a project you work on and more? Just send an email to: editor@ILPMA.org  with up to two sentences and we will publish it in the next newsletter.

This Month’s Article:

Viral Marketing: Let The World Tell Your Story for Free

David Meerman Scott , Pragmatic Marketing, Vol 5, Issue 5

 

Remember the “Dancing Baby” from the mid-1990s? It reached millions without any marketing investments. There are no guaranties in viral
marketing– luck and timing are crucial factors. You need to use new
marketing channels and tools to market your products: videos, e-books, blogs and more. Learn how to use the free blogsphare to promote (or alter) your products.

Web content sells and has the power to go viral. An effective online content strategy, artfully executed, drives action. Organizations that use online content have a clearly defined goal: to sell products, generate leads, secure contributions, or get people to join. And they deploy a content strategy that directly contributes to reaching that goal. Content on the Web takes many forms besides video, including an effective content-centric site, Webinars, blogs, podcasts, and
Wikipedia entries (wikis).

Read the full article here.

Don’t miss our next event and find out more about viral marketing and social media. Register today! Send an email to: info@ILPMA.org
More information about the event read above or visit:
http://ILPMA.org/Events.html

what the hell is social media marketing?
Everybody is talking about blogs, Facebook, and
social networks. But how can these tools help me and my company? Aren't blogs all about lonely kids and social networks are just one big time waster? In this session we will have an open and candid discussion on what is social media marketing, who does it fit, and how can these tools promote you and your company.

Kfir Pravda – a marketer, blogger, and content
creator. His blog "Media, Technology and Rebel
Filmmaking" (
www.pravdam.com) is read and quoted by investors, venture capitalists, CEOs of technology companies, content creators and bloggers. He often moderates and participates in industry panels
discussing telecom and media topics. His customers are publicly traded companies interested in improving their market position by utilizing social media tools and innovative marketing solutions. Kfir also serves as VP of Marketing of IMTC (
www.imtc.org), an
international consortium of blue chip and startup companies, cooperating on promoting video
technologies by interoperability and fostering open standards. Organization members are, among others, Nokia, Ericsson, Polycom, Apple and Cisco.
Loves crime movies and single malt Whisky.