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www.ILPMA.org
Text Box: August 08 Newsletter

New Job Offerings

Text Box: Inside this issue: Next event on September 22 ILPMA Survey (2) Watch Who Where When Why What New job offerings This month’s article: Logical Analysis Leading to a Leap of Faith Upcoming local/global events Text Box: Contact us: editor@ILPMA.org www.ILPMA.org Text Box: Call for speakers: Are you interesting to present in our next events? Have an interesting story from your professional experience? Please send your presentation abstract to: editor@ILPMA.org.

Upcoming Global/Local events:

 

Business of Software 2008

3-4 September, Boston

http://www.businessofsoftware.org/

 

Gartner Customer Relationship Management Summit
8-10 September, Washington, DC
http://gartner.com/it/page.jsp?id=611509

 

16th International Requirements Engineering Conference

8-12 September, Barcelona, Spain

http://sites.upc.edu/~www-gessi/re08/index.html

 

Gartner Portals, Content & Collaboration Summit
10-11 September, London, UK

http://gartner.com/it/page.jsp?id=613312

 

Gartner Business Process Management Summit

10 - 12  September, Washington, DC

http://gartner.com/it/page.jsp?id=611409

 

IDC Business Continuity and Security Conference 2008, Ireland

11 September, Dublin, Ireland

http://www.idc.com/getdoc.jsp?containerId=IDC_P15258

 

PDMA 32th Annual International Conference 
15-17 September, Disney's Contemporary Resort, Orlando, Florida,
http://conference.pdma.org/

 

Gartner Event Processing Summit

15-16 September, Stamford, CT

http://gartner.com/it/page.jsp?id=616710

 

Web 2.0 Expo NY

16-19 September , New York, US

http://en.oreilly.com/webexny2008/public/content/home

 

Web2.0 Summit
November 5-6, San Francis co,
http://en.oreilly.com/web2008/public/content/home

 

Know about a global/local events that can be useful for ILPMA members? This is the place to promote these events!!!
Please send the event details to: editor@ILPMA.org
Text Box: Wish to extend your business contacts? Join ILPMA Group in Linkedin (ILPMA members only)

· Product marketing manager - CPS (HR) -  (25/8/08)

· HW/Platform Technical Product Manager - CPS (HR) (25/8/08)

· Product architect (Hertzlya) - CPS (HR) (24/8/08)

· Program Manager (Hertzlya) - 888 (21/8/08)

· Product Manager ePayments (Hertzlya) - 888 (21/8/08)

· Product Manager (Hasharon) - Communitech (HR) (17/8/08)

· Product Manager for a rich UI application (Air-Port City) - Interwise
(6/8/08)

· Product Manager (#209790) (Hasharon) - Nisha (HR) (6/8/08)

· Product Manager (#213179) (Tel-Aviv) - Nisha (HR) (6/8/08)

· Product Manager (#213366) (Tel-Aviv) - Nisha (HR) (6/8/08)

For detailed job descriptions and offerings from previous months go to: www.ILPMA.org/Jobs.html

If your company is looking for product managers or you are looking for a new job—Let us know and we will publish your request here. Contact us: Jobs@ILPMA.org
Text Box: A place to share your ideas, meet friends and colleagues, ask questions, share knowledge and more. Join ILPMA new group in Facebook.

Next event on: September 22
Udi Geismar, Product management at

 


More information about the event will be published soon in our website: http://ILPMA.org/Events.html

To register please send an email to: info@ILPMA.org

ILPMA Survey (2)

We would like to thank everyone who participated in last month survey and proud to share the results with you:

1. What is your company size?
42% Large
29% Enterprise
23% Medium
6% Small

2. Who do you report to in your company?
37% Director of products
26% VP of products
21% Other (VP Marketing, VP Product Marketing,
        line manager, VP product and marketing)
13% COO, CIO or CEO
3% VP R&D

3. Which department includes the product management group?
55% Product Management
29% Marketing
8% Development/Engineering
8% Other (products, products and marketing)

We will study the results and do our best to fit
future events to your interests and requests.

We appreciate your participation in these surveys and hope you’ll find them interesting and useful. If you have any specific questions you would like us to survey, please send them by email to
editor@ILPMA.org.

    Watch Who Where When Why What

uuuILPMA has reached 600 members. We welcome our new members and invite you to join our events. uuu

Want to promote yourself, your company, a project you work on and more? Just send an email to: editor@ILPMA.org  with up to two sentences and we will publish it in the next newsletter.

This Month’s Article:

Logical Analysis Leading to a Leap of Faith
Peter A. Burkhard 


"Our milk is white, cold, fresh and comes from cows that feed on hydroponic hay." 

 

 

 

 







      Is this a good ad? 

Your best defense against burnout is a well written Brand Promise. It should drive all creative - from ad copy to in-bound TM scripts to Shopping Cart blurbs. You'll need more than a list of feature-benefit bullet-points, though.

Peter A. Burkhard presents an inductive method called Logical Analysis Leading to a Leap of Faith.  It's a way to focus your thinking, energy, and money on something more likely to work than whatever The Other Guys are doing.  It suggests to craft one single sentence stating:

Who Do You Want? What Do They Want? Why Are You Different? So What?
Yeah, but... Why Not? What are the Other Guys Doing? Who's Counting What?

 

Read the full article here.