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    • Newsletters Articles List

    Following you can find all the articles that were posted in ILPMA's newsletters with links to their original source. To return to the Newsletter page click here.

    Article Name Author Source Date
    Allegiance Debuts White Paper on 'Voice of Customer' Value   CRM Daily.com February 2010
    Forget “Joe Six Pack”- Get your own “persona”! Tim Grabacki PDMA Visions Oct 2009
    Gartner Identifies the Top 10 Strategic Technologies for 2010   Gartner Newsroom Oct 2009
    A Structured, facilitated team approach to innovation Drew Boyd Organization development Journal 2007
    Win/Loss Analysis: A proven program for winning more business Richard Schroder salesandmarketing.com August 2009
    Ten commandments from entrepreneurial 'Evangelist' Guy Kawasaki Guy Kawasaki Knowledge@Wharton June 2009
    Competitive analysis Dan Brown Digital web magazine Aug 2006
    Ten Biggest tech failure of the past decade   Time magazine May 2009
    Here's What 'High-Leverage Innovators' Do Differently Kevin Dehoff and Barry Jaruzelski, PDMA Visions March 2007
    Innovation Trickles in a New Direction
    		   BusinessWeek March 2009
    2008 Pragmatic Marketing Annual Product Management and Marketing Survey Pragmatic Marketing Pragmatic Marketing  
    The Importance of Storytelling in Marketing Rocket Watcher blog Rocket Watcher blog February 2009
    A guide to the unemployed manager & worker Elinor Ashkenazi Elinor's blog in The Marker Cafe January 2009

    Utilize your business skills in seeking a new job

    		 Elinor Ashkenazi Elinor's blog in The Marker Cafe January 2009
    How a job search led Jason Alba to start JibberJobber Meridith Levinson ITWorld January 2009
    Introduction to web accessability   W3C - Web Accessability Initiative  
    Logical Analysis Leading to a Leap of Faith Peter A. Burkhard Peter A. Burkhard Website August 2008
    Foreign behavior in the eyes of an Israeli   Globes July 2008
    Israeli-American Intercultural Advantage Anat Kedem & Vivian Deutsch IAIA  
    Why don't they "Get it" - Are they stupid or what? Peter E. Cohen The Second Derivative  
    Is your marketing strategy a recipe for failure? Kermit Pattison FastCompany.com Jan 2008
    How to evaluate a new product idea? Evan Williams Evan Williams blog December07
    The Best Product Management Model?   SVPG Blog January08
    Adaptive Project Management Using Scrum Craig Murphy http://www.methodsandtools.com 2004
    Viral Marketing: Let The World Tell Your Story for Free David Meerman Scott Pragmatic Marketing, Vol 5, Issue 5  
    Dell Learns to listen Jeff Jarvis Businessweek October07
    Security Requirements Engineering A Roadmap Rudolph Araujo Software Mag.com July07
    The power of persona Bonnie Rind The Pragmatic Marketer: Volume 5 Issue 4 2007
    The next cultural Revolution Aric Chen Fastcompany.com June07
    Customer Interviews Ken Crow DRM Associates  
    Getting the most out of LinkedIn
    		     
    How to make a great pitch Carmine Gallo Businessweek 6/7/07
    Managing a Market Driven Product Portfolio Mike Marfise IT Business Net 6/6/07
    Online Advertising Spending Growth to Level Off   eMarketer 26/2/07